Episode #2: How can storytelling in content connect us to humans?

In this episode, Jo talks about how storytelling can connect with the humans who engage with your brand and your content.

We talk about:
- Why we need stories?
- Why people get overwhelmed by how to use a story?
- Why stories work with human connection in content
- The research and data that back this up
- How an eBay experiment proved that stories add value (even to old pieces of random rubbish!)
- How to start using stories in your content

Key Take-aways:
- Stories help to activate our schemata and connect information
- Stories help us to see the human behind a concept or ideas
- Stories are excellent tools to help make information and complex ideas stick

Links mentioned:
https://significantobjects.com/
The Problem with Sex and Glitter
Mike Roderick's Daily Email
Jason Van Orden
The Unit Fitness Cambs

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