Blandular fever is on the rise in online marketing.

Sure, I love a letter-brushed font and sure, I am partial to some geometric shapes, but for all things rose gold and glittery, let’s break away from the blandness of the sheeple, shall we?

Jo GiffordJanuary 7, 2019Comment

A Toolkit of "Do you, Boo" helpers for the New Year

While we all try and remember WHAT IT IS WE ACTUALLY do after the holidays, I am here to help ease the way into the New Year with some helpful resources *passes coffee*.

Jo GiffordJanuary 4, 2019Comment

How to use Cards Against Humanity as an idea generator for your content

How to use Cards Against Humanity to generate original ideas for your content.

Jo GiffordDecember 11, 2018Comment

I Did a Social Media Detox and Survived

This year I did social media detox; this is why I did it and what I learned.

Jo GiffordNovember 10, 2018Comment

Personal Branding: How To Avoid The Echo Chamber In Your Biz

How to avoid the echo chamber in your biz.

Thought Leader, Growing a Business OnlineJo GiffordOctober 7, 2018personal brandComment

Personal Branding: How To Tune Into Your Alter Ego While Staying Authentic

What does your alter ego have to do with your personal brand, and how can you stay authentic?

Thought Leader, Growing a Business OnlineJo GiffordSeptember 28, 2018personal brandComment

Personal Branding: How What You Do On A Sunday Affects Your Personal Brand

How does what you do at the weekend affect your brand? Check out this video and post which explains how to identify the bits that make us different.

Thought Leader, Growing a Business OnlineJo GiffordSeptember 21, 2018personal brandComment

Personal Branding: Know Your Values To Know Your VALUE

Your values are your come from, what you stand for, who you are.

When you know exactly what you stand for, and how your values add value to those around you - well, then you can articulate your OWN value more easily.

Thought Leader, Growing a Business OnlineJo GiffordSeptember 14, 2018personal brandComment

Why is personal branding important?

Why is a personal brand important? From tangible confidence to knowing your values and viewpoint, your personal brand can make big impact.

Thought Leader, Growing a Business OnlineJo GiffordAugust 23, 2018Comment

I am in the Top 100 Content Marketers List by Express Writers and Buzzsumo

I am included in the Top 100 Content Marketers List from Express Writers and Buzzsumo.

Growing a Business Online, Thought LeaderJo GiffordJuly 31, 2018Comment

Why it's not about what you know, but what your customers are asking.

Customers don't know what they need.
They just know that they have a problem.
Here’s how YOU help them.

Jo GiffordJuly 2, 2018Comment

Your personal brand power: Why your USP is never what you think

As a personal brand, you know you need a USP - but what is is? And how can you make sure it’s right? It’s often beyond the obvious, and not what you think.