Um, whose goal is it anyway?

Challenging conventional wisdom and using your brilliance.

Jo GiffordJanuary 23, 2019brillianceignition, brandyourbrilliance, goalsComment

Your personal brand power: Why your USP is never what you think

As a personal brand, you know you need a USP - but what is is? And how can you make sure it’s right? It’s often beyond the obvious, and not what you think.

Jo GiffordJune 11, 2018personal brand, brand, brandyourbrilliance, brillianceignition, marketing, content marketing, online brand, thought leaderComment

Underachieving: My New M.O.

How I am stepping into a new way of being: embracing under achieving.