Some of the most popular Facebook groups are closing - what now?
Right now in the online business space, a lot of the biggest, and most popular Facebook groups are either closing or changing focus and re-opening as smaller, curated groups.
This may be nuanced to the online biz to online biz space (OB2OB) which can be a bubble of its own on occasion, but the conversation around community trends is an interesting one.
[Read why Melyssa Griffin closed hers here]
Facebook groups have been a mainstay of many entrepreneurs and business owners to add value to their audience and build communities, so what does this shift signify?
The worrying thing from what I have observed, is that the community members at a loss from the big groups closing have been using other people's groups as a client acquisition tool.
I think this is dangerous. Relying on someone else's community as a source of building relationships leaves you in a vulnerable position.
Building other forms of business development leads - your email list, offline connections, a strong content strategy - allows for a stream of inbound enquiries without relying on resources you don't own.
After I saw some surprising and concerning comments around this discussion, it prompted me to ask some of the biggest leaders online for their thoughts on the discussion.
Read what they have to say (the viewpoints are varied), and consider what works for you.
As for me? I, personally, have begun to spend my time in the groups that give me the most joy, the best discussions, the most meaningful connections and experiences. Even with those criteria in place, I still set boundaries around how much time I spend on Facebook, and Newsfeed Eradicator is a dear friend of mine for sanity saving.
I also think that Slack, with it's many apps and scope for add-ons, will be used more and more for curated community experiences.
I would love to hear YOUR thoughts on the future of Facebook groups in the comments below.
What the experts say:
Now over to YOU - what do you think about using Facebook groups as a community?
How have you been using Facebook groups as part of your marketing strategy?
Leave a comment below.
~ Jo xox