Episode #16: Connecting the Dots with the Media - Sarah Lloyd from Indigo Soul PR

In this Episode, Jo speaks to Sarah Lloyd of Indigo Soul PR about connecting with the media, how she connects to clients, and how to create relationships with the press in a radically new, in flow, way.

We talk about:
- How Sarah calls in new clients
- How her approach to PR is radically different from linear, corporate PR
- How she creates connections with the media
- How our connection with ourselves sets the foundation for what we receive


Read Sarah's book, Connecting the Dots with the Media on Amazon here.

Music credit: Joseph McDade


Connect with Sarah on Facebook here and on her website here.
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