Um, whose goal is it anyway?

Challenging conventional wisdom and using your brilliance.

Jo GiffordJanuary 23, 2019brillianceignition, brandyourbrilliance, goalsComment

Your personal brand power: Why your USP is never what you think

As a personal brand, you know you need a USP - but what is is? And how can you make sure it’s right? It’s often beyond the obvious, and not what you think.

Jo GiffordJune 11, 2018personal brand, brand, brandyourbrilliance, brillianceignition, marketing, content marketing, online brand, thought leaderComment

If they don't love you, let them go (and tweak your messaging)

Letting clients go is a great time to make sure you tweak your messaging and attract more of the RIGHT peeps.

Keeping it real, Growing a Business OnlineJo GiffordJuly 6, 2017bizcoach, becreative, blog, bizbabe, alwayslearning, brillianceignitionComment

Underachieving: My New M.O.

How I am stepping into a new way of being: embracing under achieving.

Keeping it real, How to think creativelyJo GiffordApril 7, 2017bedifferent, dreamersanddoers, businesswoman, brandyourbrilliance, designyourlife, dreambigger, blowuptheblueprint, atticuspoetry, brillianceignition, boldleadership, bosslady, bossofbusy Comments