Connect Your Brilliance
The Mini Mastermind for Unboxed Leaders creating CHANGE.
Dear Change Makers,
The world and I crave connection with you, your ideas, and your genius.
My heart is full of pride for the lovingly disruptive work you are already doing in the world.
Your unboxed impact is starting to shine.
I save my widest grin and my biggest hugs for the moments when you see your impact take hold.
I don’t want for you to stay stuck with how to share your genius and your magic on a regular basis.
Maybe you have short bursts of time when you are on fire with all the things - and then it all feels like hard work, too much, and the flow stops again.
I get it. Truly.
You have a totally unique way of processing your thoughts - and I want to discover it all with you.
I want to help you create the space you need to do the biggest part of your work - the thinking, the being, the you-ness - and letting the doing start to take care of itself.
We play where strategy meets flow, and where we find the line - your own, personal line - between push and pull, knowing and sharing, doing and allowing.
You already have a lifetime of stories your future peeps need to hear.
You are standing on a mountain of expertise that you already have, that will help people right NOW.
I see your brilliance.
When those ideas arrive, I will help you to give them their shape.
When you are stuck, overwhelmed, and the details feel big, I will help you to re-find momentum.
The world needs your voice.
We need your work to be seen, and your thoughts to be heard.
You are ready to create change.
To create your connected legacy.
Let’s press play together.
This is your invitation to make your voice heard, and to help your work create the change you came here to do.
If this invitation is for you, you will know.
Hey, I’m Jo.
I help founders and unboxed leaders to develop, scale and leverage their thought leadership to increase their impact, generate revenue, and expand their businesses.
I believe in creative, bespoke systems to help amazing people share their important voices with the world.
Simply put: working your way, in a way that feels aligned but has impact is where the magic happens.
My belief is: until you understand the link between behaviour change psychology, design thinking AND your own way of working that’s led by your soul - you’ll always struggle to create truly impactful content that creates change - for your business, for your clients, and for yourself.
I believe that design thinking helps create content, frameworks and systems that scale so your all-important IP can reach the people that matter.
I believe that blueprints don’t work, and that frameworks allow for creativity.
I believe that agile working allows important work to be shared with the world (and iterations are golden).
I believe that understanding how design works and how to write for impact is part of my edge - and part of yours when you work with me.
I believe in creating behaviour change for your audience and clients by understanding how to communicate through content.
What matters is that you create habits that work for you, to allow space for the thinking part of thought leadership - the rest can be designed around a team that grows with you when it’s time.
Introducing: Connect Your Brilliance the Mini Mastermind for Unboxed Leaders creating CHANGE.
This mini mastermind group programme will take you from wheel-spinning with message overwhelm to a creative, bespoke system of creating connected content that works for you and your business.
You will create:
- New habits that work for you in order to output content that has power, consistently, without burnout and brain fog;
- A clear picture of how you work at your best, so you can plan for times when you are unplugged, in delivery mode, or creating the next phase of business without a loss to your impact;
- A playbook of processes, step by steps and systems that grows with you so you can integrate with your growing team to get the support you need to produce your best work;
- Clear models to use in your content to create impact, legacy, and originality.
- A fresh alignment of your values, and how they translate to your voice and message.
- A working understanding of structuring and creating content to create change.
Here is how we do it:
We have a dedicated Facebook group for the mini mastermind group.
Each month we have a workshop designed to help you create human connection with ease, get your message out into the world, and connect to and own your brilliance.
You are busy, I get it. This is bite-sized, structured steps with strategic support along the way, a community that will hold you, and an agile approach to what we do. Co-creation, baby!
There are live calls with me to answer questions and gain feedback on your work, and co-working sessions where I hold space for you to be accountable, to create your magic and messaging with support, and to
Can’t make it? No worries, just send your questions ahead of the live, and I will make sure I answer it so you can watch when it suits you.
The container is structured around an agile working week of planning/discovery, implementation and feedback/debriefing.
This way we can discover quickly, by doing, what works for you and your business and make changes as we go.
You will also be building your own playbook of knowledge throughout the group, so your processes, systems, brand messages, content plans and workflows are all documented and ready to start being handed over to teams and freelancers as you grow your business and need more leverage.
Think intellect, intuition, soul, strategy, and your new community of magical colleagues and coworkers.
So, who am I?
My name is Jo Gifford. I am a content experience designer, marketer, strategist, project lead, writer, designer, and podcast host.
I work with founders, start-ups and scale ups to develop content that creates change.
I have been featured in Entrepreneur Magazine, Fresh Business Thinking, Huffington Post, YFS Magazine, and many more online publications. I work with global organisations to create and develop content, lead projects, and create impact and change in the world.
Oh, and I love almond butter and yoga, I am mum to twin 10 year old girls, and you will usually find me in my gym kit, happily sweaty.
Leading with creativity, flexibility, freedom and growth are key values for me.
I know that magic happens in the spaces when we let it, but that we also need a flexible system that works for growth.
We can create in a cyclical way, and embrace how you work best - but understanding it and documenting your knowledge as you go makes a big difference to your sanity as you start to scale.
People say lovely things about me, which I am grateful for - but what really lights me up is working with amazing clients and seeing their results.
I see you. It’s time the world does too.
Join Connect Your Brilliance for just £50 per month.
Cancel at anytime - but this is a no brainer container for brilliance, magic, momentum and human connection.
Once your payment is received, my team and I will send you info and add you to the group.
“I’ve known Jo for five years now and she has always been instrumental in helping me evolve my business. When I first stumbled across Jo on the interwebs, I binged her entire blog and bought every course she had about blogging for business. She helped me make the switch from blogger to a business owner who blogs with intention and strategy.A few years later, Jo was instrumental in helping me plan and execute my podcast.We co-worked, content created and project planned.
A few years after that (I just can’t quit her), she’s back in my team to help me research, write, edit, project manage my content — for the podcast as well as for some training programs we have in the works. You see, as my business grew, I became a huge bottleneck in my own content creation system. Getting content out week after week was starting to feel overwhelming and like a huge grind. Jo has partnered with me so I can spend more time on strategy and with my clients. Her skills are highly valued and include: writing, research, editing, brainstorming, innovation, excellent internal communication and project management skills. ”
“Before I found Jo, my messaging was the same as everyone else’s and it was just another same-ol’ post on Facebook sounding like the same as everyone else. I knew I was different and wanted to reflect that in everything I shared in my messaging. Working with Jo opened my mind to a whole new world of possibilities with my messaging. This experience was a breath of fresh air and we came up with ideas for specific messaging for my ideal clients that will really get to their core/soul when they read it. I feel like Jo helped me dust off a part of my brain that I have never used before - the uber creative part! Jo’s techniques are like nothing else I have experienced and now my messaging is so unique, my ideal clients will stop in their tracks and read my posts because the creative wording will have them say “YES, she is explaining ME exactly!! Hiring Jo is a MUST for people wanting a new, edgy and unique spin on their messaging that will truly grab people’s attention!”