Meet Jo*

Hey, I’m Jo.

I have been using content to create change for a very long time.

As a Senior Designer and Design Manager, I created, executed and managed concepts to sell products, ideas and lifestyles.

As a writer, I have written for some of the best known lifestyle brands and names to create communities, encourage sales, and establish identities.

As a blogger I have been part of movements to incite healthy eating, fitness and wellbeing, and been a voice for women with postnatal depression and chronic illness, women entrepreneurs building a business around families, and a vocal advocate for working to our unique brilliance and strengths. 

As a project manager and content development lead I have designed and created conversations for cybersecurity, Fintech, fashion, the AI industry, and leadership development organisations.

Content gives us a voice.

It invites conversations, sparks movements and communities, builds platforms, facilitates missions, and creates change. 

I am an author, podcaster, writer, project manager, creative thinker and prolific human connector.

My soul passion and purpose is to create connections and conversations with unboxed leaders that use their brilliance to create change. 

Human connection is where change happens. 

When we connect, create and grow, momentum and magic take their seat. 

I believe in building legacies, movements and missions that are designed to make a difference.

We can truly change the world one word, one thought, and one connection at a time.

I am a content creator, project manager and team member for multiple global agile teams.

In a world where we are more connected than ever, human connection is in short supply.

The world is a noisy, frenzied place, and content has saturated our info-addled neural pathways.

So, let's get re-connected.

Let's choose to add the experience of connection and change, and to stand apart from the messy, the mediocre, and the mayhem.

Whether it's connecting your audience to your business, connecting your team with your organisation, or creating content to connect to yourself, this is the place to be.

Recent projects include:

- Managing a team of writers developing learning content for a client in the AI space
- Developing UI conversation content and managing a remote team for a cyber security platform
- Developing and executing a social strategy for a client in Fintech
- Working closely with a leadership coaching company to plan, execute, and repurpose thought led, research backed, impactful content
- Writing SEO-rich articles for a client with a global reach and platform

I also mentor and support entrepreneurs to create power with content for their personal brands.

I fuse creative thinking with content creation to help you get seen as an authority in your own right (and in your own way).

Put simply: I help awesome peeps show the world their brilliance without #samesame syndrome and biz BS.

I am here to help you discover your brilliance, your message for your movement, and to get it out into the world.

I am the author of Brilliance Ignition (find it here), and the forthcoming Brilliance Unboxed.

The bio version

Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.

Champion of working smarter and creator of the Brilliance Ignition Process, she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, she is a respected UK voice on life as a pocket-sized enterprise owner (main coping strategy= juniper berries. Ok, gin).

Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

*yep, I talked about myself in the third person. Let's never speak of this again. Deal? 

A designer by (original) trade, I have had a portfolio career as a designer, design manager, lecturer, copywriter, blogger and consultant.

Creative ideation and design thinking for entrepreneurs is where I play now, and where I bring my skills as a prolific content creator and hyper-creative synaesthete together in one place.

I am the creator of the Brilliance Ignition Process, and Founder of the Brilliance Hub.

As a fellow of the RSA, I am dedicated to continual learning, research, and development. 

Never knowingly found without a flat white, bribe me with almond butter and I am your friend for life.